-Sporting Goods used pushdowns to have the second-highest engagement time of 50 seconds.
-Technology used expanding multi-panel units to generate an average engagement time of 36 seconds.
Unicast delivers solutions to online publishers, agencies and advertisers through Rich Media, Online Video, Social Media and 3D ad products and services. By focusing on custom services aligned with client needs and strategies, Unicast has created solutions for some of the top brands on the web, such as: MSN, AOL, MySpace, ABC, NBC and CBS.
“At Unicast, we launched our benchmark analysis program to provide publishers, agencies and advertisers with valuable online campaign insights on ad formats and creative executions,” said Bryan Hjelm, VP of Product and Marketing for Unicast. “We are seeing trends in specific industry verticals and interactive formats and features leading the way with strong interaction rates and engagement times.”
The full Unicast Q1 2010 Analytics Benchmark Report is available here: http://www.unicast.com/Pdfs/2010-Q1-Benchmark-Report.aspx
Media Contact
Jennie Kong
Atomic PR, Los Angeles
P: 310-689-7588
E: jennie@atomicpr.com
Unicast Contact
Bryan Hjelm
VP of Marketing
P: 512-469-5900