Unicast, formerly the online advertising division of Viewpoint Corporation, today announced the launch of two Premium Rich Media (PRM) products created for FoxSports.com on MSN. The Unicast Active Header and Push Down Expandable products are currently running on the home page of FoxSports.com on MSN. The PRM formats will help FoxSports.com to better monetize the property, while offering engaging interactive ads with increased performance for their clients. FoxSports.com on MSN selected Unicast for its innovative rich media technologies, which enable the creation of high-end ad units providing marketers with cutting edge formats that cut through the online advertising clutter. The new custom ad formats illustrate Unicast’s commitment to driving innovation in the rich media marketplace through the ongoing creation of new, exciting, and more engaging ad formats. Capitalizing on emerging trends, these custom formats present increased interactive functionality and user-controlled viewing options, which offer a better experience for both marketers and their target audience.
Active Header - The Unicast Active Header on FoxSports.com on MSN is a rich media ad unit that expands over the FoxSports.com navigation header, allowing the publisher to monetize additional advertising real estate. The ad content appears in the header and then slowly dissolves behind the FoxSports.com messaging. The Active Header can be replayed by the end-user and is clickable throughout the duration of the ad.
Push Down Expandable - The Unicast Push Down Expandable products for FoxSports.com on MSN are highly-engaging formats that improve the performance of traditional banner advertising by increasing advertising real estate without interfering with the user’s browsing experience. As users interact with the ad, the ad expands and pushes down the content of the page. When the user rolls away from the ad, the ad transitions back into its original state. The content of the ad unit can be updated dynamically for better campaign flexibility and optimization.
The Unicast Active Header and Push Down Expandable ad units are highly customizable and offer data capture functionality, as well as reporting and engagement tracking. This provides advertisers and publishers access to detailed campaign metrics that can be used to optimize the campaigns in real time.
“We selected Unicast because of their innovative, high end rich media formats and the company's overall emphasis on using technology to drive the online ad industry's most creative campaign executions,” said Rob Bennett, General Manager of Entertainment, Video and Sports for MSN. “Working with Unicast gives our network of marketers a platform for delivering the most engaging and effective ad formats on the market. Unicast's ad formats will also help us to both better monetize our ad inventory and enhance the quality of our site's user experience."
"Unicast's products enable top brands to deliver the type of flexible and engaging marketing campaigns that are perfectly suited to the millions of passionate sports fans that visit FoxSports.com on MSN every month," said Gary Larkin, Vice President of Sales for FOX Sports Interactive. "These new ad units complement our newly-redesigned site and match our premium content with a suite of premium advertising options for our clients."
Media Contact:
Jennifer Olson
Atomic PR, Los Angeles
P: 310-689-7580
Unicast Contact:
Bryan Hjelm
VP of Marketing, Unicast
P: 512-469-5900