Unicast Releases Enhanced Video Player for Rich Media-Based Site Content and Online Ads
Unicast, formerly the online advertising division of Viewpoint Corporation, today announced the release of Enhanced Unicast Video, a key component of the Media Player, the company’s flagship platform for delivering rich media-based interactive marketing and advertising programs. Featuring advanced compression technology, Enhanced Unicast Video reduces the costs for delivering video-based advertisements and improves video quality to provide a superior user experience.
The new Video Player is designed to provide rich media developers with increased flexibility in the creation of video-based website content and rich media advertisements. The enhanced player employs On2 VP7, the newest video compression technology from On2 Technologies. On2 VP7 enables Unicast to deliver video files that are on average 30% smaller than in the previous version of its player. In addition, VP7 can improve video quality up to 50% over VP6.
The upgraded video player also features an 8-bit alpha video transparency channel, video compositing with anti-aliased edges and full-screen video. As a result, developers are no longer restricted to working with rectangular-shaped video content. This allows for the creation of new video-based online advertising formats, including non-rectangular videos within the ad space or floating over an HTML web page.
Media Contact:
Jennifer Olson
Atomic PR, Los Angeles
P: 310-689-7580
Unicast Contact:
Bryan Hjelm
VP of Marketing, Unicast
P: 512-469-5900