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Read all of the latest Unicast rich media and marketing technology news.

 
November 4, 2008
Unicast Now Supports Adobe Flash, Creative Suite 4 and Action Script 3

Unicast, a leader in online interactive rich media and video advertising management and services solutions, announced the release of AS3 compatible components and support for the newly released Adobe® Flash® CS4 Professional software, enabling advertisers and agencies to immediately deliver the latest Adobe Flash features in Unicast ads.

Employing the same features they are accustomed to, agencies can take advantage of the familiar components of AS2, with the upgraded technology of AS3. Unicast has made the transition simple by allowing Flash to detect the document’s settings (AS2 or AS3) and automatically display the proper components.

By providing support for the latest version of Adobe Flash CS4 Professional, Unicast not only gives agencies access to the new Flash authoring environment, but also the best interoperability with files from the other products in Adobe Creative Suite 4, including Photoshop CS4, Illustrator CS4 and After Effects CS4. This installation is also fully compatible with Flash CS4.

“Cutting-edge creative shops want to get a jump on any new software that helps them do something different and exciting, and the Adobe Creative Suite has consistently helped agencies deliver new creative solutions for their clients,” said Michael Tuminello, Director of Products for Unicast. “The fact that Unicast is supporting Adobe Flash CS4 and ActionScript 3.0 so soon after their release means our publisher and agency partners don’t have to slow down and wait for the technology to catch up with them.”

In addition to CS4 and AS3 support, the Unicast Ad Kit offers agencies the ability to include standard and custom video controls without writing code, as well as drag-and-drop social media components such as SMS messaging and social network widgets.

“Our clients in advertising and web publishing will appreciate the many new features in Adobe Creative Suite 4. With the added support of third party products, such as the Unicast Ad Kit, Adobe is addressing specific pain points for customers—allowing them to work more efficiently and effectively to deliver the richest interactive content available,” said Richard Galvan, Senior Product Manager for Adobe Flash.

Agencies that build online ads using the Unicast Ad Kit have access to user-friendly technical documentation that follows the format established by Adobe.


Media Contact:
Jennifer Olson
Atomic PR, Los Angeles
P: 310-689-7580
 
Unicast Contact:
Bryan Hjelm
VP of Marketing, Unicast
P: 512-469-5900
 

 

About Unicast

Unicast has been providing state-of-the-art rich media solutions for publishers, agencies and advertisers since 1998. Integrating creative support with campaign management and detailed analytics, Unicast technologies empower customers to manage the complex process of deploying online advertising campaigns. Unicast is a proud member of the DG FastChannel (NASDAQ: DGIT) family of companies — a multichannel distribution network of thousands of advertisers and media publishers worldwide. Today, our solutions are leveraged globally by some of the world's most esteemed brands, including AOL, Fox Interactive Media, MSN, MindShare, NBC Universal, ABC, CBS, and Initiative Media.

For more information visit www.unicast.com

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