Unicast, a leader in online interactive rich media and video ad serving management and solutions, announced today the support of HD video across their leading suite of online advertising products.
This feature allows advertisers to leverage the latest video technology from Adobe and gives them the power to serve HD quality video within online advertising campaigns.
Agencies and advertisers can maximize video performance at broadband bandwidths by incorporating Adobe’s new h.264 video encoding format. The Unicast Ad Platform now has the power to deliver ads that can offer consumers an experience similar to full screen HDTV.
Unicast has enabled support for their video based content in both AS2 and AS3 programming languages. A Unicast drag-and-drop Flash component significantly simplifies the creative authoring process and keeps ad creation simple and intuitive.
“Video based content continues to be a driving force for innovation within the rich media and video ad serving industry,” says Caleb Hill, SVP of Product for Unicast, “Enabling an HD video component to meet the needs of our clients’ and the expectations of the user is a key focus for Unicast.”
Media Contact:
Jennifer Olson
Atomic PR, Los Angeles
P: 310-689-7580
Unicast Contact:
Bryan Hjelm
VP of Marketing, Unicast
P: 512-469-5900