Unicast, a leader in online interactive rich media and video advertising management and services solutions, today announced its support of the global campaign launching Microsoft's Windows® 7 operating system. Utilizing creative assets from Universal McCann for Microsoft's "Windows 7 – I'm a PC and Windows 7 was my idea" campaign, Unicast facilitated ad operations on MSN's homepage across 24 countries and in 18 different languages.
To execute the October 22 global launch, Unicast translated the original campaign text into 18 languages and created 24 country-specific rich media banner ads in less than 48 hours. By working with Unicast, MSN had the stability of one partner managing all the elements of the global campaign – content translation and customization, global execution, technical fine tuning and results data aggregation. As part of Unicast's hands on approach to all accounts, the Unicast team met with MSN daily to discuss progress and ensure a successful execution during the campaign.
"Unicast makes it easy for global publishers like MSN to execute cutting edge, customized rich media campaigns for their brand advertisers," says James Dillon, SVP of Publisher Solutions for Unicast. "MSN worked with Unicast to maximize its advertising potential and provide Microsoft with a locally customized campaign expanded to an international scale. MSN's global capabilities set a new standard for publishers looking to provide multi-national online advertising opportunities."
View the MSN campaign on Unicast's website:
http://www.unicast.com/Showcase.aspx#/c/richmedia/synchronized-banners/p/97
Media Contact:
Jennifer Olson
Atomic PR, Los Angeles
P: 310-689-7580
Unicast Contact:
Bryan Hjelm
VP of Marketing, Unicast
P: 512-469-5900